Penn State’s Bachelor of Science in Business degree is a professionally oriented business program that combines the core business disciplines of management, marketing, finance, accounting, management information systems, and supply chain management, with areas of concentration, including business analytics.
What is business analytics?
Business analytics is a multidisciplinary field that employs a wide range of analysis techniques, including math, statistics, and computer science, to draw conclusions, make predictions, and drive decision making that's backed by data. It involves examining raw data to uncover patterns and correlations and to use that data to help businesses and organizations optimize performance, address specific challenges, and make smart business decisions based on the data collected and analyzed.
Why choose a business analytics concentration in your Business major?
Business analytics is a fast-growing field within the business world that employs data mining, statistical analysis, and other analytical techniques. The need for professionals who’ve studied the business analytics major grows daily. If you are fascinated by data and how consumer trends and measured business outcomes impact business models, this business analytics option may be the perfect fit for you.
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What can I do with the business analytics option of the Business degree?
The Bachelor of Science in Business degree with the business analytics option at Penn State Scranton prepares graduates for careers that apply business analytics methods to help identify trends, patterns, and more within their business model and customer base to optimize business performance, maximize profit, and help to make more strategically-guided decisions for the companies they work for.
What are the careers and job opportunities related to the business analytics option?
The business analytics option can help you become a critical part of any business team, and business analytics professionals play many roles in the employment landscape. Job opportunities for a Business major educated in business analytics include:
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Operations management
- Organizational behavior monitor
- Business transaction recording specialist and analyst
- Systems analysis and design
- Predictive business analytics professional
According to the Bureau of Labor Statistics, positions that require a business analyst degree, such as a management analyst, earn a median of $99,410 per year. The median annual wage for data scientists was $108,020 in May 2023.
Internships and beyond
A senior project, internship, or independent study with area businesses will broaden a student’s understanding of the connection between the classroom and the workplace. Our team has worked hard to establish well-paid internship opportunities with major companies for our students.
Penn State Scranton’s Business major also offers areas of concentration in Accounting, Financial Services, Individualized option and Management and Marketing.